The Air Jordan 3 “Seoul” returns as a bold evolution of the original 2018 release, once again honoring MJ’s iconic 1988 Dunk Contest and the cultural pride of South Korea. With a color palette inspired by the Taegukgi flag, the updated design features premium white leather, elephant print accents, and vibrant hits of red and blue — symbolizing balance, heritage, and strength.
Reflective elements and embroidered Korean characters for “Dream” and “Affection” bring deeper meaning to the silhouette, bridging legacy and modernity.
From Seoul to the World, this drop reflects the growing influence of Korean culture in sport and style.
